BMW becomes the winner of probe......

By results of the independent probe The European Trusted Brands spent by magazine Readers' Digest among readers, mark BMW is recognized by the winner in a category "Cars". Probe is spent by magazine Readers' Digest annually since 2001 in all European countries where the magazine with the purpose to define the trade marks enjoying the greatest trust and respect of consumers is published. During probe to readers Readers' Digest suggest to express the opinion on various trade marks and the companies, to compare them to competitors, and also to name a brand which causes the greatest trust and associates with high quality and reliability.

Mark, received the majority of voices of readers by such criteria as quality, a parity between by and quality, conformity to wishes of consumers, trust to the trade mark and its recognition many other things, is proclaimed " The Most Trusted Brand ". In it to year probe was spent in 14 European countries, including the countries Central both the East Europe and Russia. In interrogation have taken part more than 4 000 Russian readers of magazine " Readers' Digest ". According to results of probe for 2005 mark BMW was is recognized by Russian readers Readers' Digest of the best and deserving the greatest trust in a category "Cars", having outrun traditional competitor Mercedes. Making comments on a recognition of mark BMW " the most trusted brand in motor industry " in Russia, the General director of company BMW Russland Trading Christian Kremer has emphasized, that " confidence of Russian clients BMW Group as, reliability and the superiority of made cars puts before the company new problems and creates a necessary impulse for new technological achievements ".